CA-Turnkey Row House Franchise Priced Well Below Startup Costs for Sale!

This franchise represents an exceptional opportunity, available significantly below the startup cost of opening a new fitness studio. With a proven business model and immediate revenue potential, this established boutique fitness studio is perfectly positioned for continued growth.

Loved by its members, Row House boasts an impressive 4.8-star Google rating from over 250 reviews, and retains a strong number of the founding members from 2019.

Supported by an incredible team of experienced coaches and sales staff—many of whom have been with the studio for years—this rowing-based group fitness concept offers a unique, low-impact, full-body workout designed to appeal to individuals of all shapes and sizes. Its inclusive, community-driven environment fosters camaraderie among members, particularly appealing to a diverse clientele aged 40-60+, and equally attractive to both men and women.

With a strong recurring revenue stream, generated through auto-renewing monthly memberships, class packages, and retail sales, this tech-forward business leverages a mobile app, CRM system, and online booking to enhance member experience and operational efficiency. Additionally, there's exciting potential for future multi-unit expansion.

Total Sales: $571,000

Cash Flow: $112,000

Furniture, Fixtures, Equipment (FFE): $35,000

Inventory: $500

Inventory Included: Yes

Year Established: 2019

Employees: 11

Monthly Rent: $10,000

Square Footage: 2,200

Facilities Information:

Ideally situated in the heart of Belmont, just south of San Francisco, this flagship Northern California studio benefits from a prime, affluent location with excellent demographics.

It occupies a nearly new, mixed-use condominium complex on El Camino Real, offering high street visibility and convenient access. The studio is easily accessible, located just half a mile from the Caltrain station and downtown Belmont and San Mateo, with ample parking available both on-site and on surrounding surface streets.

The 2,100+ square foot space is a newer build and has been immaculately maintained, featuring two spacious bathrooms, a utility room with washer and dryer, and a storage room or office space in the back. The large, inviting lobby with high ceilings and comfortable seating encourages community interaction. Outfitted with state-of-the-art equipment—including 25 Concept2 rowers, weights, mats, resistance bands, a premium AV system, and branded retail—this studio is move-in ready and built for success.

Reason For Sale:

The current owner is retiring and looking for the next leader for this business and its deep community.

Training & Support:

Training and support for the buyer includes the following:
▪ Training & resources for owners and staff on an online platform
▪ Information sharing across the network
▪ Weekly calls for owners, coaches, managers, and staff
▪ Educational resources provided frequently
▪ A wealth of corporately created assets and content available for studio use (social media, marketing and promotions, operations, etc.) throughout the year

Competition:

Orange Theory, Pilates and Cycling studios are the current competitors.

Potential Growth:

There’s plenty of room to grow. By focusing on grassroots marketing, building partnerships with local businesses, and encouraging referrals, you can easily boost new leads.

Adding services like nutrition coaching, fitness challenges, and personal training can open up new revenue streams. Improving the member experience through commitment memberships, performance tracking, and community-building activities will help keep members engaged and coming back.

Altogether, this is a fantastic opportunity for someone looking to own and grow a proven and unique fitness business with potential for expansion.