$1M Buildout, 93% Recurring, Runs Absentee | F45 Franchise
Opening a new F45 studio means roughly $1M in buildout, equipment, and franchise costs, followed by a year or more of local marketing before the membership base holds steady. This New Jersey studio has already cleared that bar. The full buildout is complete, the F45 systems are running, and roughly 115 to 120 members are already paying month after month, all available at a fraction of what it cost to create.
F45 delivers 45-minute functional group workouts that combine strength and high-intensity training under certified coaches. What sets this location apart is the culture its members describe in their reviews: coaches who know each person by name and goal, a clean and well-run studio, and a supportive community that keeps people coming back. That loyalty shows up in the numbers, with about 93% of revenue coming from recurring memberships across multiple term lengths, supplemented by class packs, personal training, InBody scans, and nutrition guidance. The owner runs the studio absentee, under 5 hours a week, with a part-time coaching team handling classes and a documented sales process guiding new-member conversion.
Highlights include:
This studio fits a first-time owner-operator who wants a built-out, brand-supported location without the cost and wait of building from zero, an existing fitness or multi-unit operator adding a recurring-revenue location, or a hands-on owner ready to convert the studio's existing lead flow into faster membership growth while continuing to serve a community that depends on it.
Personal lifestyle and priorities have changed.
The studio occupies about 5,000 sq ft in a modern retail center, with roughly 3,300 sq ft of training floor and 1,700 sq ft of back-of-house space. The buildout is turnkey and needs no renovation: full F45 functional-training flooring, sound system, TVs, updated lighting, upgraded electrical, and HVAC, along with brand-new bathrooms and a newly built shower. A separate back room serves as storage, office, and staff space today, with room to host recovery services, personal training, or small-group programming. The complete F45 equipment package, fixtures, and operating software transfer with the sale, and all assets used in the business are included with no exclusions. The lease is assignable with landlord consent and carries exclusive-use protection against direct HIIT competitors.
A buyer receives F45's standard franchisor onboarding, including initial training for management, access to operations manuals and software, marketing support through the brand fund, an approved-supplier network, and the brand's standard franchise transfer process. The current owner will provide hands-on transition support for 30 days after closing, covering training, operational guidance, and weekly check-ins, with limited availability for up to 30 additional days as needed. The part-time coaching team is expected to stay in place, and one coach has expressed interest in moving into a studio manager role to support a smooth handoff.
The clearest near-term lever is lead conversion. The studio already generates steady lead volume through Meta advertising and organic social content, and a more hands-on owner or a dedicated sales hire could convert a higher share of those existing leads into members without increasing ad spend. Personal training is a second lever: it exists today but is underdeveloped, and building it into a structured add-on could deepen revenue per member. Beyond that, a new owner could expand community partnerships and local visibility, add specialty or recovery programming in the flexible back room, and, over time, evaluate a second location in adjacent, underserved suburban markets that the current territory already draws from.
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Opening a new F45 studio means roughly $1M in buildout, equipment, and franchise costs, followed by a year or more of local marketing before the membership base holds steady. This New Jersey studio has already cleared that bar. The full buildout is complete, the F45 systems are running, and roughly 115 to 120 members are already paying month after month, all available at a fraction of what it cost to create.
F45 delivers 45-minute functional group workouts that combine strength and high-intensity training under certified coaches. What sets this location apart is the culture its members describe in their reviews: coaches who know each person by name and goal, a clean and well-run studio, and a supportive community that keeps people coming back. That loyalty shows up in the numbers, with about 93% of revenue coming from recurring memberships across multiple term lengths, supplemented by class packs, personal training, InBody scans, and nutrition guidance. The owner runs the studio absentee, under 5 hours a week, with a part-time coaching team handling classes and a documented sales process guiding new-member conversion.
Highlights include:
This studio fits a first-time owner-operator who wants a built-out, brand-supported location without the cost and wait of building from zero, an existing fitness or multi-unit operator adding a recurring-revenue location, or a hands-on owner ready to convert the studio's existing lead flow into faster membership growth while continuing to serve a community that depends on it.
Personal lifestyle and priorities have changed.
The studio occupies about 5,000 sq ft in a modern retail center, with roughly 3,300 sq ft of training floor and 1,700 sq ft of back-of-house space. The buildout is turnkey and needs no renovation: full F45 functional-training flooring, sound system, TVs, updated lighting, upgraded electrical, and HVAC, along with brand-new bathrooms and a newly built shower. A separate back room serves as storage, office, and staff space today, with room to host recovery services, personal training, or small-group programming. The complete F45 equipment package, fixtures, and operating software transfer with the sale, and all assets used in the business are included with no exclusions. The lease is assignable with landlord consent and carries exclusive-use protection against direct HIIT competitors.
A buyer receives F45's standard franchisor onboarding, including initial training for management, access to operations manuals and software, marketing support through the brand fund, an approved-supplier network, and the brand's standard franchise transfer process. The current owner will provide hands-on transition support for 30 days after closing, covering training, operational guidance, and weekly check-ins, with limited availability for up to 30 additional days as needed. The part-time coaching team is expected to stay in place, and one coach has expressed interest in moving into a studio manager role to support a smooth handoff.
The clearest near-term lever is lead conversion. The studio already generates steady lead volume through Meta advertising and organic social content, and a more hands-on owner or a dedicated sales hire could convert a higher share of those existing leads into members without increasing ad spend. Personal training is a second lever: it exists today but is underdeveloped, and building it into a structured add-on could deepen revenue per member. Beyond that, a new owner could expand community partnerships and local visibility, add specialty or recovery programming in the flexible back room, and, over time, evaluate a second location in adjacent, underserved suburban markets that the current territory already draws from.
"*" indicates required fields
Opening a new F45 studio means roughly $1M in buildout, equipment, and franchise costs, followed by a year or more of local marketing before the membership base holds steady. This New Jersey studio has already cleared that bar. The full buildout is complete, the F45 systems are running, and roughly 115 to 120 members are already paying month after month, all available at a fraction of what it cost to create.
F45 delivers 45-minute functional group workouts that combine strength and high-intensity training under certified coaches. What sets this location apart is the culture its members describe in their reviews: coaches who know each person by name and goal, a clean and well-run studio, and a supportive community that keeps people coming back. That loyalty shows up in the numbers, with about 93% of revenue coming from recurring memberships across multiple term lengths, supplemented by class packs, personal training, InBody scans, and nutrition guidance. The owner runs the studio absentee, under 5 hours a week, with a part-time coaching team handling classes and a documented sales process guiding new-member conversion.
Highlights include:
This studio fits a first-time owner-operator who wants a built-out, brand-supported location without the cost and wait of building from zero, an existing fitness or multi-unit operator adding a recurring-revenue location, or a hands-on owner ready to convert the studio's existing lead flow into faster membership growth while continuing to serve a community that depends on it.
Personal lifestyle and priorities have changed.
The studio occupies about 5,000 sq ft in a modern retail center, with roughly 3,300 sq ft of training floor and 1,700 sq ft of back-of-house space. The buildout is turnkey and needs no renovation: full F45 functional-training flooring, sound system, TVs, updated lighting, upgraded electrical, and HVAC, along with brand-new bathrooms and a newly built shower. A separate back room serves as storage, office, and staff space today, with room to host recovery services, personal training, or small-group programming. The complete F45 equipment package, fixtures, and operating software transfer with the sale, and all assets used in the business are included with no exclusions. The lease is assignable with landlord consent and carries exclusive-use protection against direct HIIT competitors.
A buyer receives F45's standard franchisor onboarding, including initial training for management, access to operations manuals and software, marketing support through the brand fund, an approved-supplier network, and the brand's standard franchise transfer process. The current owner will provide hands-on transition support for 30 days after closing, covering training, operational guidance, and weekly check-ins, with limited availability for up to 30 additional days as needed. The part-time coaching team is expected to stay in place, and one coach has expressed interest in moving into a studio manager role to support a smooth handoff.
The clearest near-term lever is lead conversion. The studio already generates steady lead volume through Meta advertising and organic social content, and a more hands-on owner or a dedicated sales hire could convert a higher share of those existing leads into members without increasing ad spend. Personal training is a second lever: it exists today but is underdeveloped, and building it into a structured add-on could deepen revenue per member. Beyond that, a new owner could expand community partnerships and local visibility, add specialty or recovery programming in the flexible back room, and, over time, evaluate a second location in adjacent, underserved suburban markets that the current territory already draws from.