4 Contracts, 2 Territories | Live 2 B Healthy
Most senior fitness operators spend months chasing contracts before the first one lands. A buyer here walks into 4 already signed, a 2-person trainer team in the field, and 4-city coverage across Davenport, Burlington, Iowa City, and Cedar Rapids.
Live 2 B Healthy is a senior fitness franchise built around falls prevention and functional fitness for adults 55 and older. Revenue flows from B2B contracts with senior living communities and a direct-to-consumer channel for group classes and personal training, with 100% of current revenue classified as recurring. The Iowa territories are currently operated fully absentee by Minnesota-based owners who acknowledge they have not had the bandwidth to develop the market aggressively from out of state.
A locally based buyer gains the ability to make in-person sales calls, attend community events, and build direct relationships with senior living administrators — the actions most likely to land new contracts and that remote ownership cannot effectively replicate. The business recently completed an upgrade to the MindBody management platform for scheduling, billing, and performance tracking, at the legacy fee rates in place before the upgrade, giving the next owner modern tools without the cost increase that typically comes with a platform refresh.
Highlights include:
This may be a strong fit for a local Iowa entrepreneur ready to actively grow an underserved market, a first-time franchise buyer drawn to a B2B recurring model with existing community contracts already in place, or a fitness or wellness professional looking for an established entry point into the senior care space.
The current owner is selling this territory to transition into a senior operations role with the Live 2 B Healthy corporate team. They are seeking a buyer who can be more consistently present in Eastern Iowa and fully capitalize on the territory’s strong growth potential.
Live 2 B Healthy operates as a fully mobile, home-based franchise model. All fitness instruction is conducted on-site at the client's facility, which means no commercial lease, no buildout, and no facility overhead transfers with this sale. Fitness equipment transfers with the sale. The core assets a buyer acquires are the 2 franchise territory licenses covering eastern Iowa, the existing senior living contracts, access to the MindBody management platform, the GBBIS sales funnel and market research tools, and the 5-person training staff currently delivering sessions in the field. No inventory, leasehold improvements, or real estate is involved in this transfer.
Live 2 B Healthy provides franchisee training and ongoing support through the corporate team, covering brand systems, operations, and business development. A new owner will receive the full Live 2 B Healthy onboarding program as part of the franchise transfer.
The sellers will provide approximately 1 week of direct transition training at close, covering territory operations, trainer management, client relationship introductions, and the MindBody and GBBIS platforms. The 2 part-time trainers currently delivering sessions in the field are expected to remain in place through the transition. A single combined franchise transfer fee covers both territories at closing. The sellers are motivated for a smooth handoff and will remain available to support the buyer through the training period.
The territories covering Davenport, Burlington, Iowa City, and Cedar Rapids serve a region with a large and growing 55-and-older population, and the sellers acknowledge the market is largely underdeveloped relative to what a locally present owner could accomplish. The current out-of-state ownership has been limited to remote management; 4 senior living communities are actively contracted, but the seller cites geography as the main barrier to pursuing new accounts. A locally based buyer can make direct sales calls to senior living administrators, the single most effective path to new B2B contracts in this model.
Live 2 B Healthy corporate has recently shifted focus to grow direct-to-consumer (B2C) revenue alongside the established B2B model, opening an additional revenue channel that the current Iowa territories have not yet activated. The GBBIS market research platform and sales funnel included in the transfer provide a ready-made starting point for outbound business development without requiring a new owner to build those tools from scratch.
"*" indicates required fields
Most senior fitness operators spend months chasing contracts before the first one lands. A buyer here walks into 4 already signed, a 2-person trainer team in the field, and 4-city coverage across Davenport, Burlington, Iowa City, and Cedar Rapids.
Live 2 B Healthy is a senior fitness franchise built around falls prevention and functional fitness for adults 55 and older. Revenue flows from B2B contracts with senior living communities and a direct-to-consumer channel for group classes and personal training, with 100% of current revenue classified as recurring. The Iowa territories are currently operated fully absentee by Minnesota-based owners who acknowledge they have not had the bandwidth to develop the market aggressively from out of state.
A locally based buyer gains the ability to make in-person sales calls, attend community events, and build direct relationships with senior living administrators — the actions most likely to land new contracts and that remote ownership cannot effectively replicate. The business recently completed an upgrade to the MindBody management platform for scheduling, billing, and performance tracking, at the legacy fee rates in place before the upgrade, giving the next owner modern tools without the cost increase that typically comes with a platform refresh.
Highlights include:
This may be a strong fit for a local Iowa entrepreneur ready to actively grow an underserved market, a first-time franchise buyer drawn to a B2B recurring model with existing community contracts already in place, or a fitness or wellness professional looking for an established entry point into the senior care space.
The current owner is selling this territory to transition into a senior operations role with the Live 2 B Healthy corporate team. They are seeking a buyer who can be more consistently present in Eastern Iowa and fully capitalize on the territory’s strong growth potential.
Live 2 B Healthy operates as a fully mobile, home-based franchise model. All fitness instruction is conducted on-site at the client's facility, which means no commercial lease, no buildout, and no facility overhead transfers with this sale. Fitness equipment transfers with the sale. The core assets a buyer acquires are the 2 franchise territory licenses covering eastern Iowa, the existing senior living contracts, access to the MindBody management platform, the GBBIS sales funnel and market research tools, and the 5-person training staff currently delivering sessions in the field. No inventory, leasehold improvements, or real estate is involved in this transfer.
Live 2 B Healthy provides franchisee training and ongoing support through the corporate team, covering brand systems, operations, and business development. A new owner will receive the full Live 2 B Healthy onboarding program as part of the franchise transfer.
The sellers will provide approximately 1 week of direct transition training at close, covering territory operations, trainer management, client relationship introductions, and the MindBody and GBBIS platforms. The 2 part-time trainers currently delivering sessions in the field are expected to remain in place through the transition. A single combined franchise transfer fee covers both territories at closing. The sellers are motivated for a smooth handoff and will remain available to support the buyer through the training period.
The territories covering Davenport, Burlington, Iowa City, and Cedar Rapids serve a region with a large and growing 55-and-older population, and the sellers acknowledge the market is largely underdeveloped relative to what a locally present owner could accomplish. The current out-of-state ownership has been limited to remote management; 4 senior living communities are actively contracted, but the seller cites geography as the main barrier to pursuing new accounts. A locally based buyer can make direct sales calls to senior living administrators, the single most effective path to new B2B contracts in this model.
Live 2 B Healthy corporate has recently shifted focus to grow direct-to-consumer (B2C) revenue alongside the established B2B model, opening an additional revenue channel that the current Iowa territories have not yet activated. The GBBIS market research platform and sales funnel included in the transfer provide a ready-made starting point for outbound business development without requiring a new owner to build those tools from scratch.
"*" indicates required fields
Most senior fitness operators spend months chasing contracts before the first one lands. A buyer here walks into 4 already signed, a 2-person trainer team in the field, and 4-city coverage across Davenport, Burlington, Iowa City, and Cedar Rapids.
Live 2 B Healthy is a senior fitness franchise built around falls prevention and functional fitness for adults 55 and older. Revenue flows from B2B contracts with senior living communities and a direct-to-consumer channel for group classes and personal training, with 100% of current revenue classified as recurring. The Iowa territories are currently operated fully absentee by Minnesota-based owners who acknowledge they have not had the bandwidth to develop the market aggressively from out of state.
A locally based buyer gains the ability to make in-person sales calls, attend community events, and build direct relationships with senior living administrators — the actions most likely to land new contracts and that remote ownership cannot effectively replicate. The business recently completed an upgrade to the MindBody management platform for scheduling, billing, and performance tracking, at the legacy fee rates in place before the upgrade, giving the next owner modern tools without the cost increase that typically comes with a platform refresh.
Highlights include:
This may be a strong fit for a local Iowa entrepreneur ready to actively grow an underserved market, a first-time franchise buyer drawn to a B2B recurring model with existing community contracts already in place, or a fitness or wellness professional looking for an established entry point into the senior care space.
The current owner is selling this territory to transition into a senior operations role with the Live 2 B Healthy corporate team. They are seeking a buyer who can be more consistently present in Eastern Iowa and fully capitalize on the territory’s strong growth potential.
Live 2 B Healthy operates as a fully mobile, home-based franchise model. All fitness instruction is conducted on-site at the client's facility, which means no commercial lease, no buildout, and no facility overhead transfers with this sale. Fitness equipment transfers with the sale. The core assets a buyer acquires are the 2 franchise territory licenses covering eastern Iowa, the existing senior living contracts, access to the MindBody management platform, the GBBIS sales funnel and market research tools, and the 5-person training staff currently delivering sessions in the field. No inventory, leasehold improvements, or real estate is involved in this transfer.
Live 2 B Healthy provides franchisee training and ongoing support through the corporate team, covering brand systems, operations, and business development. A new owner will receive the full Live 2 B Healthy onboarding program as part of the franchise transfer.
The sellers will provide approximately 1 week of direct transition training at close, covering territory operations, trainer management, client relationship introductions, and the MindBody and GBBIS platforms. The 2 part-time trainers currently delivering sessions in the field are expected to remain in place through the transition. A single combined franchise transfer fee covers both territories at closing. The sellers are motivated for a smooth handoff and will remain available to support the buyer through the training period.
The territories covering Davenport, Burlington, Iowa City, and Cedar Rapids serve a region with a large and growing 55-and-older population, and the sellers acknowledge the market is largely underdeveloped relative to what a locally present owner could accomplish. The current out-of-state ownership has been limited to remote management; 4 senior living communities are actively contracted, but the seller cites geography as the main barrier to pursuing new accounts. A locally based buyer can make direct sales calls to senior living administrators, the single most effective path to new B2B contracts in this model.
Live 2 B Healthy corporate has recently shifted focus to grow direct-to-consumer (B2C) revenue alongside the established B2B model, opening an additional revenue channel that the current Iowa territories have not yet activated. The GBBIS market research platform and sales funnel included in the transfer provide a ready-made starting point for outbound business development without requiring a new owner to build those tools from scratch.